Friday, September 08, 2006
METHODS OF DRIVING TARGETED TRAFFIC TO YOUR WEBSITE
In this post,we shall be exploring the various methods of driving targeted traffic to your website.Just as a way of reminder,targeted traffic refers to people that go to or visit your website for the purpose of buying your products.It is called targeted because the people are there to make a purchase and not just to look around.Let us begin with the methods that do not work:
1.FREE FOR ALL (FFA ) PAGES:These are websites where people post different advertisements for their products and services free of charge.When a new advertisement is posted,the one before it goes down one step and so do all the others that are underneath it.This means that with time,some posts will not even be seen at all because they would have moved to the next page.Apart from this,when you sign up to an FFA page,you usually have to fill in your email address.As a result,you are bombarded with advertisements.It is always better not to advertise through an FFA page.
2.Free Classified Ad's sites:These are also not effective,if at all they still work.Here,you also post your advertisements on a website.It hardly works in bringing in targeted traffic and sales.The paid option,called a solo ad and also the sponsor ad,however do work and shall be considered.
3.Unsolicited Commercial Email:This is popularly known as spam.Spam refers to unsolicited email that you receive,most times from sources that you do not know.It could be an advertisement,a scam or any other type of message.With the introduction of the CAN SPAM Act,it is now illegal for you to do any type of activity online using spam.If you are reported,you could be shut down by your ISP and even jailed.Be warned!
4.Banner ads:Although once effective,these are fast becoming ineffective.A banner ad is simply an graphic advertisement placed anywhere on a webpage-on the top,by the side,or at the bottom.Because many people placed banner ad's all over their website,they have become ineffective.If at all you will use it,limit it to one or two.
Let's leave it there for now.Now for the methods of driving targeted traffic :
There are actually many methods that work.I will list some of them below and explain them in the next post.
1.Articles
2.Permission marketing(also known as Email marketing)
3.Joint ventures
4.Ezines
5.Viral marketing
6.Affiliate programs
7.Pay per click
8.Blogging
9.Find relevant linking partners
10.Submit your website to search engines and directories
11.Social networking sites
12.Link baiting
13.Get links from high PR(page rank) sites
14.Give away free reports,softwares,e.t.c
These are some of the effective methods of driving targeted traffic to a website that we shall be looking at in the next post.
Technorati Tags:targeted traffic, traffic, ways of driving targeted traffic to a website, email marketing, affiliate programs
1.FREE FOR ALL (FFA ) PAGES:These are websites where people post different advertisements for their products and services free of charge.When a new advertisement is posted,the one before it goes down one step and so do all the others that are underneath it.This means that with time,some posts will not even be seen at all because they would have moved to the next page.Apart from this,when you sign up to an FFA page,you usually have to fill in your email address.As a result,you are bombarded with advertisements.It is always better not to advertise through an FFA page.
2.Free Classified Ad's sites:These are also not effective,if at all they still work.Here,you also post your advertisements on a website.It hardly works in bringing in targeted traffic and sales.The paid option,called a solo ad and also the sponsor ad,however do work and shall be considered.
3.Unsolicited Commercial Email:This is popularly known as spam.Spam refers to unsolicited email that you receive,most times from sources that you do not know.It could be an advertisement,a scam or any other type of message.With the introduction of the CAN SPAM Act,it is now illegal for you to do any type of activity online using spam.If you are reported,you could be shut down by your ISP and even jailed.Be warned!
4.Banner ads:Although once effective,these are fast becoming ineffective.A banner ad is simply an graphic advertisement placed anywhere on a webpage-on the top,by the side,or at the bottom.Because many people placed banner ad's all over their website,they have become ineffective.If at all you will use it,limit it to one or two.
Let's leave it there for now.Now for the methods of driving targeted traffic :
There are actually many methods that work.I will list some of them below and explain them in the next post.
1.Articles
2.Permission marketing(also known as Email marketing)
3.Joint ventures
4.Ezines
5.Viral marketing
6.Affiliate programs
7.Pay per click
8.Blogging
9.Find relevant linking partners
10.Submit your website to search engines and directories
11.Social networking sites
12.Link baiting
13.Get links from high PR(page rank) sites
14.Give away free reports,softwares,e.t.c
These are some of the effective methods of driving targeted traffic to a website that we shall be looking at in the next post.
Technorati Tags:targeted traffic, traffic, ways of driving targeted traffic to a website, email marketing, affiliate programs
