Tuesday, September 12, 2006
In this post,we shall be looking at the methods of driving targeted traffic to your website.I listed some of them in the last post but in this one,I shall be expanding on them one by one.So lets go.
1.Writing articles:This is one of the best methods of driving targeted traffic to your website.Basically,what you do is to write an informative article that will be of value to your readers.You can write an "How to" article,a "Tips" article or an article about something that is related to your website or business.At the bottom of the article,you are allowed by article directories and article submission sites to put what is called a bio,byline or resource box.This bio or resource box is what will actually bring in the targeted traffic to your website.It is must be a maximum of five to six lines and in it you tell the reader a little bit about yourself and your website and include your website address.You could even offer them a free ebook.Most people send the reader to a name squeeze page where the reader will be required to fill in her name and email address.Upon confirming her interest in signing up for the ebook,newsletter or whatever it may be,she is sent a welcome message and the link to the ebook or the first issue of the newsletter.By doing this,you have successfully been able to capture the name and email address of a person(now a subscriber) that you can send your product offers,reviews and recommendations to from time to time.
2.Permission or Email marketing:I have mentioned this somehow in the first point above.Basically,here your aim is to make a person give you permission to contact her through her email address.You can do this by making the person sign up to your autoresponder to receive an ecourse series,a free ebook,a free software,tips or anything that would be of value to the person.By signing up like this,the person is giving you permission to send you emails and from time to time,you can send the subscriber product offers.Its always best however to give the subscriber valuable content first and to avoid bombarding her with product offers all the time.This could lead to the person unsubscribing.First build up your credibility by offering them valuable content.If you are able to do this,you will have no problem getting them to buy your products.They will also trust you that in the sense that since you are making a product review or recommendation to them,then you must have used the product and found it to be good.So you will be able to market your products,your affiliate products and whatever you may be selling to them with ease.
3.Joint Ventures:These are partnerships between two or more people for the mutual benefit of all the parties involved.An example is a co registration list.For example,if you are a newbie in internet marketing with no opt in subscribers,you could do a JV with a top gun who would advertise,recommend and market your product to his subscribers.You would have agreed before the top gun does this for you on the percentage that he would get from the deal.Usually,you will have to make his perceentage high and even higher than yours for him to agree to do this for you,sometimes as much as 60-70%.But it's still better than nothing.JV's are not limited just to the marketing of products.It could also be used to increase one's number of subscribers.This has been happening in the internet marketing world a lot very lately and how it is done is that many different internet marketers contribute an ebook to a website and to receive this free ebook,you have to fill in your name and email address to each contributors opt in form whose ebook you are interested in receiving.Examples include "15 days of summer" and "Give aways in one place".You can use JV's for anything.You are only limited by your imagination.
4.Ezines:An ezine is an online newsletter or magazine.You can get people to sign up to receive your ezine.All you have to do is type them and load them into your autoresponder.You could send your ezine out everyday,once a week,once a month or whichever way you want to do it.Since people that sign up for your ezine are interested in what you have to say,you can use this to your advantage.You can send your ezine as an email or you could send a link to it through your email to your website where it is hosted.Some people also offer their ezine as a pdf download.I will go into more details on how to get people to sign up for your ezine,autoresponder series,free ebook and others later.
5.Viral marketing:This is simply a method of getting word out about your product,service,website or anything out in such a way that the rate at which people get to know about it becomes viral.It is called viral because like a cough or virus,once some people get to know about it,other people will get to know about it very quickly as well and this will generate no cost traffic for you.For example,lets assume that you give away a free ebook on your website.Suppose one peson subscribes to receive the free ebook and gives it to ten of his friends.That means that eleven people now know about your website.Lets further suppose that those ten people each give away the free ebook to ten of their friends.That means that one hundred more people now know about your website and altogether,one hundred and two people.The chain continues to grow this way,all at no cost to you.This is viral marketing.There are scripts that are available that allows a person to subscribe to your website and also subscribe for his friends.And the trend continues like this.Viral marketing was used by MSN when they first started to get people to know about their free email service.It is also being used today by social networking websites like Myspace,Hi5 and Ringo. Infact,this is the reason why some people write ebooks,give them away for free and also allow and encourage those that receive them to give them away for free.Of course,the free ebook will contain links to your website.
6.Affiliate programs:You can get lots of free targeted traffic to your website by starting your own affiliate program.This is so because your affiiates will do the advertising and promotion and the targeted traffic will come to your website to buy your products.Even though the products are been bought through their affiliate link and not directly from your website,they are still making sales for you at no cost to you.This is a win win both for you as the affiliate program owner and also for the affiliate,who gets paid some amount as commission on every product that is sold.As effective as this method is however,it is not for newbies and people that are inexperienced in website advertising ,promotion and internet marketing.
I will stop at these six for now.We will continue with the remaining and possibly a few more in the next post.
Technorati Tags:free targeted traffic, viral marketing, joint ventures, article marketing, articles, email marketing, permission marketing, affiliate programs
1.Writing articles:This is one of the best methods of driving targeted traffic to your website.Basically,what you do is to write an informative article that will be of value to your readers.You can write an "How to" article,a "Tips" article or an article about something that is related to your website or business.At the bottom of the article,you are allowed by article directories and article submission sites to put what is called a bio,byline or resource box.This bio or resource box is what will actually bring in the targeted traffic to your website.It is must be a maximum of five to six lines and in it you tell the reader a little bit about yourself and your website and include your website address.You could even offer them a free ebook.Most people send the reader to a name squeeze page where the reader will be required to fill in her name and email address.Upon confirming her interest in signing up for the ebook,newsletter or whatever it may be,she is sent a welcome message and the link to the ebook or the first issue of the newsletter.By doing this,you have successfully been able to capture the name and email address of a person(now a subscriber) that you can send your product offers,reviews and recommendations to from time to time.
2.Permission or Email marketing:I have mentioned this somehow in the first point above.Basically,here your aim is to make a person give you permission to contact her through her email address.You can do this by making the person sign up to your autoresponder to receive an ecourse series,a free ebook,a free software,tips or anything that would be of value to the person.By signing up like this,the person is giving you permission to send you emails and from time to time,you can send the subscriber product offers.Its always best however to give the subscriber valuable content first and to avoid bombarding her with product offers all the time.This could lead to the person unsubscribing.First build up your credibility by offering them valuable content.If you are able to do this,you will have no problem getting them to buy your products.They will also trust you that in the sense that since you are making a product review or recommendation to them,then you must have used the product and found it to be good.So you will be able to market your products,your affiliate products and whatever you may be selling to them with ease.
3.Joint Ventures:These are partnerships between two or more people for the mutual benefit of all the parties involved.An example is a co registration list.For example,if you are a newbie in internet marketing with no opt in subscribers,you could do a JV with a top gun who would advertise,recommend and market your product to his subscribers.You would have agreed before the top gun does this for you on the percentage that he would get from the deal.Usually,you will have to make his perceentage high and even higher than yours for him to agree to do this for you,sometimes as much as 60-70%.But it's still better than nothing.JV's are not limited just to the marketing of products.It could also be used to increase one's number of subscribers.This has been happening in the internet marketing world a lot very lately and how it is done is that many different internet marketers contribute an ebook to a website and to receive this free ebook,you have to fill in your name and email address to each contributors opt in form whose ebook you are interested in receiving.Examples include "15 days of summer" and "Give aways in one place".You can use JV's for anything.You are only limited by your imagination.
4.Ezines:An ezine is an online newsletter or magazine.You can get people to sign up to receive your ezine.All you have to do is type them and load them into your autoresponder.You could send your ezine out everyday,once a week,once a month or whichever way you want to do it.Since people that sign up for your ezine are interested in what you have to say,you can use this to your advantage.You can send your ezine as an email or you could send a link to it through your email to your website where it is hosted.Some people also offer their ezine as a pdf download.I will go into more details on how to get people to sign up for your ezine,autoresponder series,free ebook and others later.
5.Viral marketing:This is simply a method of getting word out about your product,service,website or anything out in such a way that the rate at which people get to know about it becomes viral.It is called viral because like a cough or virus,once some people get to know about it,other people will get to know about it very quickly as well and this will generate no cost traffic for you.For example,lets assume that you give away a free ebook on your website.Suppose one peson subscribes to receive the free ebook and gives it to ten of his friends.That means that eleven people now know about your website.Lets further suppose that those ten people each give away the free ebook to ten of their friends.That means that one hundred more people now know about your website and altogether,one hundred and two people.The chain continues to grow this way,all at no cost to you.This is viral marketing.There are scripts that are available that allows a person to subscribe to your website and also subscribe for his friends.And the trend continues like this.Viral marketing was used by MSN when they first started to get people to know about their free email service.It is also being used today by social networking websites like Myspace,Hi5 and Ringo. Infact,this is the reason why some people write ebooks,give them away for free and also allow and encourage those that receive them to give them away for free.Of course,the free ebook will contain links to your website.
6.Affiliate programs:You can get lots of free targeted traffic to your website by starting your own affiliate program.This is so because your affiiates will do the advertising and promotion and the targeted traffic will come to your website to buy your products.Even though the products are been bought through their affiliate link and not directly from your website,they are still making sales for you at no cost to you.This is a win win both for you as the affiliate program owner and also for the affiliate,who gets paid some amount as commission on every product that is sold.As effective as this method is however,it is not for newbies and people that are inexperienced in website advertising ,promotion and internet marketing.
I will stop at these six for now.We will continue with the remaining and possibly a few more in the next post.
Technorati Tags:free targeted traffic, viral marketing, joint ventures, article marketing, articles, email marketing, permission marketing, affiliate programs
