Thursday, June 26, 2008
What are information products?
Information products are products that teach and show people how to accomplish or achieve a particular result.For instance,an information product could teach you how to loose weight,how to make money online,how to become a professional golfer,e.t.c
There are many formats in which an information product can be created or packaged.Some of them include:
1.Video
2.Audio
3.An eBook
4.A home study course
5.A software
6.Multi-media kits
There are other formats as well but these should do for now.
None of the the above information products aree hard to create if you know how to go about it and have the necessary software.
For instance,to create an eBook,all you need is to create it in Microsoft Word (or any other word processor like Open Office or Abiword) and once you're through,you convert it to a PDF using a PDF converter.There are many free ones online.Of course,you could buy Adobe Acrobat Professional which is the grand daddy of them all but if you are just starting out and are on a shoe-string budget,you may not be able to afford the $299 or so that it retails for.
So simply go to www.primopdf.com and download a free PDF converter.This will also do the job for you. And voila...you've created your first information product.
To create a video product with you teaching people how to do something,you'll need to invest in a good camera and some other equipment.Again,you may not be able to afford this as a rookie.
So you could create a screencast.This is simply a recording of your computer screen.People see what you are doing and also hear you speaking as you do so.To do this,you will need Camtasia Studio which also retails for $299.However,you could get the free version which is called Cam Studio.Anothe software is also Jing,also by the creators of Camtasia Studio and Cam Studio-Tech Smith.
"How about creating software?I'm not a programmer after all".Well relax because you don't have to be a programmer to create software.All you need is to know the type of software you'll like to have created and the features you will want it to have.The rest cvan be farmed out.
There are lots of freelance sites on the internet where you can post a request to have something created for you and lots of people will respond.Some of these sites include:
www.rentacoder.com
www.elance.com
www.scriptlance.com
www.scriptland.com
www.guru.com
www.writer4me.com
Search Google and you'll be able to come up with some more.
By now I'm sure you're seeing that you too can become an infoproduct creator.There is no product listed above which you cannot create either by yourself or by farming it out.
In the next article,we will look at how to conduct market research to know what the market wants before we start creating an info product.
Adeniji Ayodeji is a professional copywriter,marketing consultant and infopreneur that can help you to maximize your business profits amongst other things.Please visit his site at www.affiliateprogramsecrets.blogspot.com to read other articles.For more information about his services,please send him an email at
dejiadeniji2004 AT yahoo dot com.
Del.icio.us Tags:
infor products, information products, freelancers, freelancer, freelance sites, copywriting, salesletter, salescopy, webcopy, making money online
There are many formats in which an information product can be created or packaged.Some of them include:
1.Video
2.Audio
3.An eBook
4.A home study course
5.A software
6.Multi-media kits
There are other formats as well but these should do for now.
None of the the above information products aree hard to create if you know how to go about it and have the necessary software.
For instance,to create an eBook,all you need is to create it in Microsoft Word (or any other word processor like Open Office or Abiword) and once you're through,you convert it to a PDF using a PDF converter.There are many free ones online.Of course,you could buy Adobe Acrobat Professional which is the grand daddy of them all but if you are just starting out and are on a shoe-string budget,you may not be able to afford the $299 or so that it retails for.
So simply go to www.primopdf.com and download a free PDF converter.This will also do the job for you. And voila...you've created your first information product.
To create a video product with you teaching people how to do something,you'll need to invest in a good camera and some other equipment.Again,you may not be able to afford this as a rookie.
So you could create a screencast.This is simply a recording of your computer screen.People see what you are doing and also hear you speaking as you do so.To do this,you will need Camtasia Studio which also retails for $299.However,you could get the free version which is called Cam Studio.Anothe software is also Jing,also by the creators of Camtasia Studio and Cam Studio-Tech Smith.
"How about creating software?I'm not a programmer after all".Well relax because you don't have to be a programmer to create software.All you need is to know the type of software you'll like to have created and the features you will want it to have.The rest cvan be farmed out.
There are lots of freelance sites on the internet where you can post a request to have something created for you and lots of people will respond.Some of these sites include:
www.rentacoder.com
www.elance.com
www.scriptlance.com
www.scriptland.com
www.guru.com
www.writer4me.com
Search Google and you'll be able to come up with some more.
By now I'm sure you're seeing that you too can become an infoproduct creator.There is no product listed above which you cannot create either by yourself or by farming it out.
In the next article,we will look at how to conduct market research to know what the market wants before we start creating an info product.
Adeniji Ayodeji is a professional copywriter,marketing consultant and infopreneur that can help you to maximize your business profits amongst other things.Please visit his site at www.affiliateprogramsecrets.blogspot.com to read other articles.For more information about his services,please send him an email at
dejiadeniji2004 AT yahoo dot com.
Del.icio.us Tags:
infor products, information products, freelancers, freelancer, freelance sites, copywriting, salesletter, salescopy, webcopy, making money online
Labels: copywriting, freelance sites, freelancer, freelancers, infor products, information products, making money online, salescopy, salesletter, webcopy
Monday, September 10, 2007
3 Ways to Write Your Salesletters
What is a salesletter?Well simply,a salesletter is the ad or copy that you write whose purpose is to sell your product or service.In the online world,it is words that sell,not fancy or large graphics which could also have the effect of slowing down your loading time,especially if your viewers are on a dial-up modem.So you have to learn how to write in such a way that people that read your sales copy will be motivated to buy.In this article,I shall be discussing 3 methods that you can use to write your salesletters:
1.By hiring a copywriter: A copywriter is someone who is well trained in the art and science of writing ads or salesletters.They are professionals in their field.However at the same time,you must be aware that hiring a copywriter is not cheap.Some copywriters that I have heard about charge $15000 plus royalties on a single salesletter that they write for their clients.If you can afford the fees,then the investment is nothing compared to what you stand to gain in the long run from the sales of your product,especially if the copywriter is very good and knows what he is doing.However,if you cannot afford it or if you feel that the fees are too high,there are other options.
2.By using software: There are softwares available that will enable you to write a salesletter by just pointing and clicking or filling in some blank spaces.As long as you know how to point and click and how to fill in some blank spaces with your own words,you can create your own salesletters in a matter of minutes.Two of such softwares include Instant Salesletters by Yanik Silver and Push ButtonSalesletters by Marlon Sanders.
3.By writing it yourself :That’s right!You can also learn how to write salesletter by yourself.I can imagine you saying to yourself “But I’ve never written an article in my life” or “I don’t know the process involved in writing a salesletter”.Have no fear friend.The copywriters who charge heavily to write salesletters for clients don’t have two brains.Neither were they born with the skill of writing salesletters.They just developed themselves by studying the works of the masters,going for trainings and seminars,watching video tapes and listening to audio CD’s and having a swipe file of winning ads so as to be able to generate their own ideas and also use them as templates amongst other things.If you also do likewise,in no time,you also will become a professional copywriter who can charge whatever he/she wants for his services to clients.
Adeniji Ayodeji is an experienced Internet Marketer who can help you to increase your conversion rates and create killer salesletters for you amongst other things.Please visit his blog at www.affiliateprogramsecrets.blogspot.com to subscribe for his blog post and to also receive valuable free bonuses.
Del.icio.us Tags:
Salesletter, salesletters, webcopy, copy, copywriter, ad, ads, advertisement
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Salesletter, salesletters, webcopy, copy, copywriter, ad, ads, advertisement
1.By hiring a copywriter: A copywriter is someone who is well trained in the art and science of writing ads or salesletters.They are professionals in their field.However at the same time,you must be aware that hiring a copywriter is not cheap.Some copywriters that I have heard about charge $15000 plus royalties on a single salesletter that they write for their clients.If you can afford the fees,then the investment is nothing compared to what you stand to gain in the long run from the sales of your product,especially if the copywriter is very good and knows what he is doing.However,if you cannot afford it or if you feel that the fees are too high,there are other options.
2.By using software: There are softwares available that will enable you to write a salesletter by just pointing and clicking or filling in some blank spaces.As long as you know how to point and click and how to fill in some blank spaces with your own words,you can create your own salesletters in a matter of minutes.Two of such softwares include Instant Salesletters by Yanik Silver and Push ButtonSalesletters by Marlon Sanders.
3.By writing it yourself :That’s right!You can also learn how to write salesletter by yourself.I can imagine you saying to yourself “But I’ve never written an article in my life” or “I don’t know the process involved in writing a salesletter”.Have no fear friend.The copywriters who charge heavily to write salesletters for clients don’t have two brains.Neither were they born with the skill of writing salesletters.They just developed themselves by studying the works of the masters,going for trainings and seminars,watching video tapes and listening to audio CD’s and having a swipe file of winning ads so as to be able to generate their own ideas and also use them as templates amongst other things.If you also do likewise,in no time,you also will become a professional copywriter who can charge whatever he/she wants for his services to clients.
Adeniji Ayodeji is an experienced Internet Marketer who can help you to increase your conversion rates and create killer salesletters for you amongst other things.Please visit his blog at www.affiliateprogramsecrets.blogspot.com to subscribe for his blog post and to also receive valuable free bonuses.
Del.icio.us Tags:
Salesletter, salesletters, webcopy, copy, copywriter, ad, ads, advertisement
Technorati Tags:
Salesletter, salesletters, webcopy, copy, copywriter, ad, ads, advertisement
Labels: ads, advertising, salesletter, salesletters, webcopy, websalesletter, websalesletters
